Role: Creative | Art direction | Lead UI/UEX
Set on a parallax website and built using HTML5, visitors can scroll through and immerse themselves in the experience of how Lexus brought the mannequins to life.
Capturing the viewer’s imagination, while representing the spirit of Lexus’ design and engineering, short interactive clips allow users to feel, and control the beautifully crafted models through drag and pull techniques.
Short clips and movies are then integrated into the site to show the workmanship which has gone into building the figures, and the skill used to control each amazing motion creation, ensuring the movements are as lifelike as possible.
Lexus: Amazing in Motion grants the viewer the perfect storyboard of a truly amazing motion.
Slowly drift through the site, interact and enjoy this seamless experience.
Made at Unit9