Role: Creative | Art direction | UI

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design and art direction of mobile-device responsive website, motion design of screen feedbacks and design of print support.
Creation of an RFID driven experience for the launch of the new Range Rover.
This experience consisted in placing RFID touch-points & feedback screens across a world traveling kit, demonstrating the performance of this brand new car.
These touch-points were coupled to an RFID card only distributed across the VIP clientele of Range rover. On contact, this card would unlock exclusive content only accessible via a personalized responsive website.

Made with Imagination

VIP website UI

The website was only accessible to the VIP Key Holders

RFID Key

 

Design of the Key card unlocking content onsite

Chapters Interface

Motion design of the RFID video feedback