Re-inventing the sorting hat ceremony in AR

A very famous wizard school has redesigned its sorting ceremony…

This time with luxurious illustration and an AR hat !

I got to lead creatively the entire realisation of this experience from concept, asset creation to development and integration in larger app ecosystem,all with an amazing team of illustrators, 3D artists and developers.


  • Creative Direction

Made at

  • Nexus Studios

“Harry Potter fans can now try on the famous sorting hat in AR through the Wizarding World app. Then watch on in fanboy splendor as the hat determines which Hogwarts house they belong in!”