Advanced Driver Assistance Technology keeps motorists and pedestrians safe, using smart sensors to detect hazards.
Together with Imagination, we built an interactive simulator game to demonstrate the capabilities of ADAS to consumers and the press at the Frankfurt Auto Show.
In the game, the character had to be navigated to her final destination – with a catch – we dropped a combination of urban and extra-urban hazards onto the roads.
Different scenarios showcased different ADAS features – blind spot assistance, high speed emergency braking, lane keep assistance and park assist.
Beautifully illustrated by Sam St Leger
- Creative Direction
- Art Direction
- UI design